Welcome to the Private Coaching Program

Yay, you made it!  I’m so happy that you’ve decided to work together towards your families freedom lifestyle!   We have a lot to get through but I promise it’ll be worth it – its awesome out here 🙂

Below you will find your welcome pack.  There are a number of things we need to get set-up/done before we start!

First off – Bookmark this Page so you can find it again easily 🙂 Hopefully you’ve filled your questionnaire out?  If not, here is a link to it: Coaching Questionnaire

Three steps to get started (oh, plus the 5 below ;-))

  1. First off I would like you to give some thought to your WHY, why you want a freedom business? – Now I’d like you to write down what your perfect day would be like if your freedom business was up and running now?  Make sure to include all the details from getting up in the morning to going to bed at night.  If you are comfortable, please share it with me in our shared Google Document (see below) – copy and paste.
  2. Watch the research webinar below because it will help you focus on what sort of digital business will work best for you – don’t worry about the mention of how to products if you have other ideas – we can discuss this 🙂
  3. You need to book your 2 hour Skype intensive call so we can get you set up and focused in the right direction!  Use the 60 minute Calendly link below and book 2 back to back 1 hour sessions 🙂

Welcome Pack

Below you’ll find a bunch of tools (online and offline) that we’ll use as we work together over the next 6 months.

  1. Sign up to Trello – and be sure to let me know the email address you used
  2. Create a Google account and sign up to Google Documents (we’ll be using the docs and spreadsheets) – send me the email address you used for your google account
  3. Sign up to Drop Box if you don’t already have an account – this is the easiest way for us to share files.
  4. Click here to download a simple business plan template (coming soon – just getting my logo on it ;-))
  5. Click here to download a marketing planner (coming soon – just getting my logo on it ;-))
  6. We will be using the Geru business modelling software – I’ll shoot through a business questionnaire shortly.

Importantly if we’re not already friends on Facebook, look me up: Michelle’s Facebook and request to be a friend – instant chat option…

Research It

Ever wondered how to create a digital product that people actually want to buy?  In this first research video (recorded on Google Hangout) I reveal the steps to understanding your market online before you create a digital product for them. This is the 1st recording from a webinar series we’re running to help people tap into the knowledge in their heads and create something they can sell online in order to have more freedom in their lives.

Time Stamps:

00:54 Introduction about us
04:43 Why are you here? why you interested in developing digital products?
06:09 Why digital products?
07:35 Why how tos?
09:13 The Plan(Research It, Creat It, Sell It)
12:38 Research It
13:51 Finding Your Niche-Hobbies/Skills
15:45 Finding your Niche-Real world
17:55 Finding Your Niche- Spend A Weekend
19:39 Look at the Research. Looking at the market for it
20:39 Keyword Research
36:19 Competition Research
37:20 Competition Online
45:11 How to ensure that your HOW TO hits the spot!
47:47 Pay Per Click
49:22 Facebook Groups
49:56 Linked in Groups
50:43 Forums
55:55 End

Here’s a bunch of links from the recording:

Facebook Group: Mission Mojo

Google Keyword Planning Tool: https://adwords.google.com/KeywordPlanner

Survey Monkey : https://www.surveymonkey.com/

SEO Quake: http://www.seoquake.com/

SEM Rush: http://www.semrush.com/

Google Drive (Docs, Spreadsheets etc.): https://drive.google.com

GMail: https://mail.google.com/

PPC Google (Adwords): http://adwords.google.com

PPC Facebook: https://www.facebook.com/advertising

Create It

In this second video we step through all the many ways you can turn your 20 – 40 questions into a digital product. (please note we had a few technical issues with bandwidth and battery power when recording this – luckily we had a backup system in place and you get a full webinar :-))

Time Stamp:

00:52 Create It
04:29 Who Your ideal customer is?
08:43 Organise your questions into an obvious order or priority
10:34 Whats your title
14:12 Platform
15:30 E-Book/PDF
18:21 Outsource an E-Book
19:20 Art work – branding
21:23 Where will the E-Book/PDF live?
26:05 Video, Perfect for How To’s!
30:29 Live Action
30:49 Powerpoint/Keynote
31:15 Screen Capture
32:19 Technology-Hardware
38:18 Technology-Software
44:01 Outsource a Video
46:31 Where will the video live?
51:02 Audio
54:16 Audio Tools
57:10 Where Does the audio live?
58:37 Subscription or Membership site
1:00:47 What kind of subscription sites
1:02:53 Software, Become software genius!
1:04:25 Software outsource
1:05:45 Magazine
1:08:22 Email Course
1:09:13 Autoresponder
1:11:03 Package, all of those things
1:11:51 Udemy, Good platform
1:13:13 Security
1:15:28 Next Workshop- Sell It!
1:18:58 End

Here’s a bunch of links from the recording: Resources mentioned in webinar 2

Lapel Mic: http://www.rode.com/microphones/lavalier

Samson GoMic: http://www.samsontech.com/samson/products/microphones/usb-microphones/gomic/

Outsourcing services: Upwork: https://www.upwork.com/  , Fiverr: https://www.fiverr.com/ , Elance:https://www.elance.com , Freelancer:  https://www.freelancer.com/ & 99 Designs: 99designs.com

iMovie (software and app): https://www.apple.com/mac/imovie/

ScreenFlow: http://www.telestream.net/screenflow/

Jing: https://www.techsmith.com/jing.html

Snagit: https://www.techsmith.com/snagit.html

Videolicious: https://videolicious.com/

Animoto: https://animoto.com/

Skype: http://www.skype.com/

Skype Recorder: http://www.ecamm.com/mac/callrecorder/

Clickbank: http://www.clickbank.com/

iTunes: http://www.apple.com/itunes/

Amazon: http://www.amazon.com/

WordPress: https://wordpress.org/

Joomla: http://www.joomla.org/

Udemy: https://www.udemy.com/newsstand-bootcamp/

Aweber autoresponder: http://michon.aweber.com

Mailchimp emails: http://mailchimp.com/

Sell It

This is the last workshop in the series, you will learn a whole bunch of ways to get your digital product to market!  This webinar was run in a Starbucks Cafe in Norwich, UK 🙂

Time Stamps:

00:42 ScreenFlow
02:26 This webinar was run in a Starbucks Cafe in Norwich, UK
05:52 Introduction about us
08:45 Recap on the first 2 webinars and the last workshop
09:45 Know your ideal customers/clients.
11:00 Don’t sell a products that isn’t your own the platform
13:26 Get your own website
13:42 How to sell your digital products?
15:52 Copy, Email, SEO(Search Engine Optimization), PPC(Pay Per Click)
16:32 Build a community
23:40 Copy – Convert a visitor to a customer
26:35 Email List – Why?
30:36 Email List – How?
35:32 SEO – Why?
43:27 How to do your SEO?
45:13 Pay Per Click – Why?
49:17 How – Google Adwords
52:25 How – Facebook
54:05 Community – Why?
57:40 How to build a community?
58:20 Paypal – The easiest way to get paid
1:02:50 Lots of ways to get paid
1:03:40 Go make your first sale!
1:05:40 Michon Q and A Coaching Club
1:06:35 Facebook Group – Boldly Different
1:07:58 End

Here’s a bunch of links from the recording:

WordPress (self hosted): https://wordpress.org/

Hosting – Hostgator: https://www.hostgator.com/

WordPress (hosted): https://wordpress.com/

Blogger: https://www.blogger.com/home

Weebly: http://www.weebly.com/

Wix: http://www.wix.com/

Aweber autoresponder: http://michon.aweber.com

Mailchimp emails: http://mailchimp.com/

PayPal: https://www.paypal.com/

PPC Google (Adwords): http://adwords.google.com

PPC Facebook: https://www.facebook.com/advertising

More information on Facebook lookalike audiences: Facebook lookalike audience

Bonus – Sell THEN Create

This is the recording of the Sell THEN Create webinar!  Below the video you will see a bunch of resources that are mentioned in the webinar. Look out for the bonus idea on slide 11 – its my favourite and I get very excited about its potential – I’m sure you will too!

Time Stamps:

04:13 Introduction About Us
05:00 Questions – To be answered nearly end
07:03 Selling First – Applying it online for for years
07:20 Pattern Interrupt
08:30 It was Research, Create, & Sell
10:20 Let’s try Research, Sell, & Create
12:35 Test An Idea – Money on the Bank
14:03 What kind of digital product you’ll sell first – Most of them
14:28 What do you need to sell first?
26:43 You need a Web Page, Email Form, Paypal Button, and Thank You Page
27:47 Time to Sell – Watch Webinar
28:48 Getting Out There – Email List
30:26 Advertising
31:18 Creating a Community
32:30 Participate in Communities
33:28 Share Everywhere
35:07 PR – Blog Posts/Offline Too
36:39 Run a Webinar/Periscope
40:25 Crowdfunding
43:51 Print On Demand Products – Real Books
50:26 Bonus Idea – Live Event TO Digital Product
53:23 Deliver – Downloadable Product
54:18 Questions
57:07 Where will you be in 6 months?
57:34 Go Make Your First Sale!
01:01:49 End


WordPress: https://wordpress.org

Hostgator: Website Hosting

Aweber: Aweber Emails

Mailchimp: http://mailchimp.com/

PayPal: https://www.paypal.com/

Fiverr: Fiverr Outsourcing

Upwork – low cost websites: https://www.upwork.com/

Weebly – low cost websites: http://www.weebly.com/

Square Space- low cost websites: http://www.squarespace.com/

Virb- low cost websites: http://virb.com/

Lead Pages: http://www.leadpages.net/

Canva – great online image editor: https://www.canva.com/

Periscope: https://www.periscope.tv/

Meerkat: http://meerkatapp.co/

Crowd funding: Kickstarter, Indegogo, Crowdfunder, Rockethub, Crowdrise, GoFundMe, Ozcrowd

Print on Demand: Lulu, Amazon, Create Space, Book Baby, Tspring, Cafe Press, Red Bubble

Video hosting: Vimeo, Whista

Coaching Calls

This private coaching program has us meeting for 1 hour every 2 weeks, BUT to get started we need to book a 2 hour call.  That way we can get all the hard work of setting goals and tasks done and I can run you through the 6 months process we’re going to use to ensure your Freedom Business gets off the ground!

To make the most of the first setup call I need you to watch at least the research video, write up your perfect freedom business day and setup accounts with Google and Trello.

My Skype name is Coverlea – find me and send an invite 🙂

2 hour Intensive Setup Coaching Call

For our first intensive setup Skype call, please book a 2 call with me 🙂